LEGAL
Authority,
with clarity.
Every detail
considered.
A professional presence.
A more understandable next step.
We build law firm websites around the questions behind a visit: what you do, who you are, and how to make appropriate contact. Distinctive design connects those answers with the people and processes behind your practice.
EXPLORE THE CLIENT JOURNEY THE EXPERIENCE / UNDER REVIEWRelevant.Credible.
Approachable.
Help people understand the practice before asking them to make contact.
ACLARITY IN EVERY INTERACTIONThe practiceThe peopleThe next stepEXPLORE THE PRACTICE →︎SEE THE WEBSITE THROUGH A VISITOR’S EYES
Before the first conversation,
there are important questions.
Finding the right practiceUnderstanding the peopleMaking initial contactTHE VISITOR’S QUESTIONIs this firm relevant to my situation?
FIND → UNDERSTAND → CONNECTFinding the right practice
Organize practice information using clear language and meaningful relationships. Explain the work with firm-approved descriptions rather than asking visitors to interpret a list of unfamiliar terms.
What we work through
Practice taxonomy, related profiles, relevant resources, and the firm’s content-review responsibilities.
Understanding the people
Make biographies consistent, readable, and based on approved information. Connect people to relevant practice areas and resources without relying on unsupported claims or exaggerated credentials.
What we work through
Profile fields, credential ownership, photography, related content, and how updates are approved.
Making initial contact
Explain the purpose of the contact route and direct sensitive material through the firm’s approved process. A public website form should fit the intake workflow rather than define it by accident.
What we work through
Appropriate fields, firm-approved notices, routing, confirmation, and ownership of the follow-up.
LEGAL / CLARITY. CONTEXT. CONSIDERATION.
A considered presence.
A clearer first impression.
Your website helps people understand the practice, the people behind it, and an appropriate way to make contact. Averane connects those details in a professional experience shaped around the firm’s audience, content, and responsibilities.
Explore how we approach practice information, profiles, inquiries, and the systems behind the experience. Collect the priorities that matter to your firm into a starting brief.
Explore all industries01 / PRACTICE STRUCTURE
Make the practice clear.
Help people find relevant information.
A law firm website should explain the practice in a way prospective clients can understand. Averane connects practice-area structure, approved content, and thoughtful navigation around the questions people bring to the site.
Clarity before the first conversation.
We discuss the firm’s actual services, audiences, and priorities before organizing the website. Related practice areas should connect meaningfully without turning every page into a generic list of capabilities.
- Practice-area architecture and audience paths
- Clear page hierarchy and related information
- Firm-reviewed descriptions and calls to action
EXPLORE THE EXPERIENCE / PRACTICE STRUCTURE
PRACTICE DIRECTORY / CONCEPT01Find relevant information02Understand the practice03Consider the next stepDISCOVERYUse a structure people can understand.
Organize the firm’s approved practice areas around relevant audience needs and recognizable language.
Audience → practice area → useful information
Include this topic in my briefOriginal planning concept. No information is submitted and no client results are implied.
A structure that reflects the firm
+We inventory approved practice descriptions and discuss the questions prospective clients bring. Related services, industries, and profiles should connect without unnecessary duplication. Page structure and navigation are shaped around the firm’s actual offer.
What we define together
Practice inventory, audience paths, page hierarchy, and approved terminology.
Content with an accountable review process
+The firm supplies or approves descriptions, credentials, claims, and required notices. Writing, editing, and source verification responsibilities are discussed in scope. The build should leave room for real content rather than force sensitive distinctions into a generic template.
What we define together
Source material, review owners, approval milestones, and content responsibilities.
Make navigation reflect visitor needs.
Practice groups, industries, locations, and resources can overlap. Plan a structure that helps visitors find relevant information without duplicating or contradicting descriptions across the site.
Keep claims accountable.
The firm should own approval of practice descriptions, credentials, testimonials, and any matter references. We build the publishing structure around that review process.
02 / ATTORNEY PROFILES
Introduce the people.
Give their work context.
Attorney and team profiles help visitors understand the people behind the practice. We plan a consistent presentation of the information the firm approves, with useful connections to practice areas and relevant content.
Build profiles that remain useful as the firm evolves.
Biographies, roles, credentials, admissions, and other profile details require accurate source material and review. We shape the content structure and editing experience so information can be maintained consistently.
- Reusable profile structure and approved imagery
- Practice-area and content relationships
- Clear ownership of profile updates
EXPLORE THE EXPERIENCE / ATTORNEY PROFILES
PROFILE STRUCTURE / CONCEPTPeople.Context.
Connection.BiographyConnectionsUpdates
No actual attorney or credentials are depicted.
PROFILEPresent the person with clarity.
Plan concise, approved profile content and appropriate imagery. Distinguish current roles and relevant experience without inventing credentials or claims.
Source material → consistent profile → approval
Include this topic in my briefOriginal planning concept. No information is submitted and no client results are implied.
Profiles built from approved information
+We identify a consistent set of profile fields and how they connect to other content. Real biographies vary in length and structure, so representative material should inform the design. Photographs and other assets need appropriate publication rights.
What we define together
Profile fields, approved media, practice relationships, and representative examples.
Updates without losing consistency
+People, roles, and information change. We discuss who can edit a profile, what requires review, and how the platform can support the agreed workflow. Reusable structures help future updates remain consistent.
What we define together
Editing permissions, review steps, content relationships, and handover guidance.
Make the profile useful.
Agree on consistent fields for biographies, roles, contact routes, and approved professional information. Visitors should be able to move naturally between a person, their work, and relevant resources.
Plan for the firm’s evolution.
Joining, departing, and changing roles affect more than one page. Structured relationships help make profile updates manageable and reduce stale references.
03 / CONTACT & INTAKE
Make contact approachable.
Keep the handoff deliberate.
The first contact path needs to serve the visitor and the firm. We plan appropriate fields, understandable feedback, and a clear destination around the firm’s approved inquiry process.
Define the workflow before building the form.
We discuss what information should be requested, which notices the firm supplies, and where the submission belongs. Sensitive intake, screening, or document exchange may call for specialist systems and additional review.
- Firm-approved contact instructions and notices
- Appropriate fields, validation, and routing
- Relevant systems and information-handling requirements
EXPLORE THE EXPERIENCE / CONTACT & INTAKE
CONTACT JOURNEY / DEMONSTRATIONA considered first step.Firm-approved guidance and appropriate fields.
GuidanceHandoffFollow-upGUIDANCEExplain what the contact route is for.
Use instructions and notices approved by the firm. Clarify the information visitors should provide and what should be left out of a general inquiry.
Approved guidance → appropriate fields → clear expectations
Include this topic in my briefOriginal planning concept. No information is submitted and no client results are implied.
A public form is not a complete intake process
+The firm determines the information appropriate to request and the notices that belong with it. We clarify whether the website is collecting a general inquiry or handing off to a dedicated tool. Sensitive information handling and screening workflows require explicit requirements.
What we define together
Purpose, approved fields and notices, provider boundaries, and routing.
Check delivery as well as presentation
+Validation, empty fields, error messages, and confirmation need review alongside the receiving system. Testing should confirm the agreed journey and destination, not merely that a button changes appearance. Follow-up language must reflect the firm’s process.
What we define together
Representative submissions, error states, destination checks, and approved confirmation.
Map the handoff.
Discuss who receives initial enquiries, how they are reviewed, and which systems handle subsequent communication. Website confirmation should not be treated as proof that the entire internal workflow is complete.
Review the exceptions.
Consider missing fields, unavailable services, delivery problems, and mobile form behavior. Required notices and communication boundaries are supplied or approved by the firm.
04 / KNOWLEDGE & CONTENT
Share useful perspective.
Keep review close to publication.
Articles, updates, and other resources can help visitors understand the firm’s perspective. We plan content organization and publishing responsibilities so material can be found, reviewed, and maintained.
Treat editorial ownership as part of the build.
Topics, authors, dates, and related practice areas provide context. The firm determines the substance, required notices, and review standards; the website should support those responsibilities through an agreed workflow.
- Resource categories and useful relationships
- Authorship, dates, and content ownership
- Review requirements and practical editing controls
EXPLORE THE EXPERIENCE / KNOWLEDGE & CONTENT
TOPICSREVIEWOWNERSHIPOrganizeReviewMaintainSTRUCTUREMake a growing library understandable.
Discuss useful topics and relationships, alongside search or filtering requirements appropriate to the amount of content.
Topics → relationships → discovery
Include this topic in my briefOriginal planning concept. No information is submitted and no client results are implied.
Give the resource library useful relationships
+Topics, authors, dates, and related practice areas help visitors understand content in context. We discuss what needs search or filtering and how the team will maintain those relationships as the library grows.
What we define together
Content types, taxonomy, authorship, search needs, and related links.
Make editorial stewardship practical
+Review responsibilities extend beyond publication. We discuss who owns updates, how the firm identifies material for review, and how the platform supports its policies. Specific retention or publication requirements must be supplied by the firm.
What we define together
Review ownership, publishing controls, update workflow, and policy requirements.
Connect expertise to context.
Articles should be discoverable by useful topics and related practice areas where appropriate. Plan dates, authorship, and editorial review so readers can understand the context of the material.
Avoid an unmaintainable library.
Agree on reusable content patterns, archiving, and ownership. A smaller, well-maintained resource collection can be more useful than a growing archive without clear stewardship.
05 / USABILITY & DISCOVERY
A professional presence.
A usable experience.
Visual quality should support the information, not get in its way. We consider readability, navigation, device behavior, and the paths people use to understand the firm and make contact.
Design for the questions behind the visit.
We connect clear content hierarchy with responsive layouts and useful search foundations. Specific accessibility requirements and testing are discussed in scope; rankings and inquiry outcomes are not guaranteed.
- Readable layouts and responsive behavior
- Keyboard, focus, and meaningful controls
- Page structure, metadata, and internal links
EXPLORE THE EXPERIENCE / USABILITY & DISCOVERY
EXPERIENCE / CONCEPTClarity inevery detail.ReadNavigateDiscoverREADABILITY
Give important information room to be understood.
Plan type hierarchy, spacing, content length, and responsive layouts around real material rather than placeholder copy.
Approved content → hierarchy → device review
Include this topic in my briefOriginal planning concept. No information is submitted and no client results are implied.
Review the actual audience journeys
+We identify representative paths, devices, and content before testing. Navigation, profile discovery, practice pages, and contact routes should be reviewed with keyboard and touch use in mind. Formal accessibility requirements are agreed separately within scope.
What we define together
Representative journeys, responsive checks, interaction review, and findings ownership.
Search foundations without inflated promises
+Useful content, clear page titles, meaningful links, and sensible structure support discovery. Any broader marketing or location strategy needs accurate information and an agreed scope. Search performance depends on factors beyond the website build.
What we define together
Page-level metadata, relevant content, internal links, and transition requirements.
Design the whole journey.
Review navigation, long biographies, resource pages, and contact routes across agreed screen sizes. Keyboard use, focus, clear labels, and readable hierarchy belong in the design discussion.
Make performance decisions deliberately.
Photography, fonts, motion, analytics, and external tools affect the experience. Review the relevant tradeoffs and requirements without assuming that a visual redesign alone resolves every underlying issue.
06 / PLATFORM & STEWARDSHIP
Support the firm today.
Plan for what changes next.
The website needs a practical foundation for editing, maintenance, and future changes. We choose an approach around the content, systems, responsibilities, and requirements agreed with the firm.
Make ownership and scope understandable.
We discuss platform suitability, access, provider dependencies, information handling, migration, and ongoing support. The technical approach should reflect the firm’s requirements rather than assume a standard configuration fits every practice.
- Platform, provider, and access responsibilities
- Migration and integration requirements
- Handover, maintenance, and future work
EXPLORE THE EXPERIENCE / PLATFORM & STEWARDSHIP
THE FIRM’SWEBSITE01PlanRequirements02TransitionDependencies03SupportOwnershipFOUNDATION
Choose around the requirements.
Review content models, editing responsibilities, existing systems, and the firm’s technical requirements before recommending a platform.
Requirements → platform fit → agreed scope
Include this topic in my briefOriginal planning concept. No information is submitted and no client results are implied.
Plan the transition with the existing site in view
+Before replacement, discuss the content, URLs, accounts, integrations, and dependencies that need to remain useful. Migration, redirect needs, and validation should have named owners. Any proposed change to systems should follow confirmed requirements.
What we define together
Inventory, access, migration mapping, launch checks, and responsibilities.
Make the ongoing arrangement understandable
+Hosting, updates, provider subscriptions, content work, and new functionality may have different owners. The proposal should explain included work, dependencies, handover, and how future requests are handled.
What we define together
Platform responsibilities, account ownership, documentation, and support scope.
Understand the current estate.
Inventory important pages, domains, publishing roles, integrations, and provider access before a transition. Map content and URL changes and agree on relevant release checks.
Define the ownership after launch.
Clarify who manages content, accounts, platform updates, and support requests. New functionality and ongoing care should be scoped rather than assumed to be included.
A CONNECTED APPROACH
The firm’s perspective.
Thoughtfully translated into experience.
Design around your audiences
Help prospective clients understand the practice, find relevant people and information, and follow the firm’s approved contact process.
Build around your operation
Connect content, tools, and publishing responsibilities to the people who will use and maintain the website.
Plan for what follows
Discuss hosting responsibilities, maintenance, handover, and future improvements so the organization knows what comes next.
QUESTIONS WORTH ASKING
Clarity before we begin.
Can you redesign our existing law firm website?
We can review the current content, platform, structure, and requirements before discussing a targeted improvement or a broader redesign.
Who reviews the legal content and required notices?
The firm is responsible for approving the substance, accuracy, and applicable communication requirements. Content production and review responsibilities are defined in the project scope.
Can you connect our intake or case-management tools?
We review the intended workflow, provider capabilities, access, and information-handling requirements before confirming an approach.
Can we publish attorney profiles and articles ourselves?
We plan reusable content structures and editing roles around the chosen platform and the firm’s review requirements. Training and documentation are scoped with the build.
Do your websites automatically meet professional advertising rules?
No automatic assurance is made. The firm must identify its applicable requirements and approve the relevant content, claims, notices, and workflows before publication.
Can you improve our search visibility?
We can scope useful content structure, metadata, internal links, and relevant technical foundations. Rankings and inquiry volumes cannot be guaranteed.
What happens to existing pages during a redesign?
We discuss content inventory, URLs, migration, redirects, and validation requirements before agreeing on the transition.
How do you approach accessibility?
We consider usable interactions and discuss any specific requirements, standards, and testing responsibilities as part of the scope.
Is ongoing maintenance available?
We can discuss support and maintenance around the platform and agreed responsibilities. Included activities and response arrangements are defined before work begins.
What do you need to begin?
Start with the current website, priorities, existing systems, and the people responsible for content and decisions. Sensitive information and credentials should only be shared through an agreed process.
BRING YOUR FIRM’S PRIORITIES INTO THE CONVERSATION
Start with your priorities.
Let’s shape the experience.
Your choices are collected here. Add context about your organization and copy the brief for a conversation with Averane.
Your practice, audiences, and prioritiesNothing is submitted or stored. Copy your brief before leaving this page.
DISCUSS YOUR WEBSITEYour law firm website brief
Explore a topic to start shaping your brief.
Current explorationsCOPY MY BRIEFAdditional interactive examples and planning scenarios
Find a practice
Understand the scope
Choose a next step
DISCOVERY
Use a structure people can understand.
Organize the firm’s approved practice areas around relevant audience needs and recognizable language.
Audience → practice area → useful information
CONTEXT
Explain the work with appropriate care.
Use firm-approved content to describe the practice and its scope. Content review remains with the people responsible for the firm’s communications.
Approved scope → useful explanation → review
DIRECTION
Make the next step clear.
Connect the page to an appropriate contact route without implying that browsing or submitting a form establishes a professional relationship.
Relevant information → contact guidance → firm process
Biography
Practice connections
Keep current
PROFILE
Present the person with clarity.
Plan concise, approved profile content and appropriate imagery. Distinguish current roles and relevant experience without inventing credentials or claims.
Source material → consistent profile → approval
RELATIONSHIPS
Connect the person to relevant information.
Link approved practice areas, articles, and other useful material so the profile sits within the broader website rather than standing alone.
Profile → related practice → useful content
OWNERSHIP
Make updates part of the workflow.
Discuss who supplies changes, who reviews them, and how the publishing process supports consistent, current information.
Editor → reviewer → published update
Before contact
Submit an inquiry
Firm follow-up
GUIDANCE
Explain what the contact route is for.
Use instructions and notices approved by the firm. Clarify the information visitors should provide and what should be left out of a general inquiry.
Approved guidance → appropriate fields → clear expectations
HANDOFF
Connect to the intended destination.
Review validation, routing, feedback, and provider responsibilities. Confirm whether an existing intake tool is the right destination.
Validation → destination → tested feedback
FOLLOW-UP
Reflect the firm’s actual process.
Explain the approved next step without inventing response times, acceptance, or the outcome of any review.
Firm process → responsible team → approved communication
Organize
Review
Maintain
STRUCTURE
Make a growing library understandable.
Discuss useful topics and relationships, alongside search or filtering requirements appropriate to the amount of content.
Topics → relationships → discovery
REVIEW
Make approval responsibilities explicit.
Define who drafts, reviews, and publishes material, and assess how the platform can support those requirements.
Contributor → firm review → publication
CURRENCY
Plan for content after publication.
Discuss review ownership, updates, and how material that is no longer appropriate should be handled under the firm’s policies.
Owner → review process → approved update
Read
Navigate
Discover
READABILITY
Give important information room to be understood.
Plan type hierarchy, spacing, content length, and responsive layouts around real material rather than placeholder copy.
Approved content → hierarchy → device review
INTERACTION
Make navigation and controls understandable.
Consider keyboard operation, visible focus, touch targets, and feedback in the interactions included in the build.
Control purpose → operation → agreed checks
Connect relevant content into a coherent site.
Discuss page-level search requirements, meaningful links, and useful practice information without inventing locations or promising rankings.
Content structure → metadata → relevant internal paths
Plan
Transition
Support
FOUNDATION
Choose around the requirements.
Review content models, editing responsibilities, existing systems, and the firm’s technical requirements before recommending a platform.
Requirements → platform fit → agreed scope
TRANSITION
Consider the existing website and dependencies.
Discuss content, URLs, accounts, integrations, and review responsibilities before defining any migration or launch plan.
Inventory → transition plan → validation
CARE
Leave a clear route for ongoing work.
Agree on documentation, training, ownership, and how maintenance or new requests will be handled.
Handover → responsibilities → support arrangement
Relevant. Credible. Approachable.
Help people understand the practice before asking them to make contact.
EXPLORE THE PRACTICE
Is this firm relevant to my situation?
Finding the right practiceOrganize practice information using clear language and meaningful relationships. Explain the work with firm-approved descriptions rather than asking visitors to interpret a list of unfamiliar terms.What we work throughPractice taxonomy, related profiles, relevant resources, and the firm’s content-review responsibilities.
Understanding the peopleMake biographies consistent, readable, and based on approved information. Connect people to relevant practice areas and resources without relying on unsupported claims or exaggerated credentials.What we work throughProfile fields, credential ownership, photography, related content, and how updates are approved.
Making initial contactExplain the purpose of the contact route and direct sensitive material through the firm’s approved process. A public website form should fit the intake workflow rather than define it by accident.What we work throughAppropriate fields, firm-approved notices, routing, confirmation, and ownership of the follow-up.
The people. The perspective. The practice.
Introduce the firm through accurate, approved profiles and useful connections.
EXPLORE THE PEOPLE
Clear contact. Considered follow-through.
Connect the public experience with the firm’s approved intake process.
EXPLORE THE CONTACT JOURNEY
Who would I be speaking with?
What should I share, and what happens next?